Blog
Wednesday, September 03, 2008
Internet Drives Olympic Viewership
Now that we're recovered from staying up all hours of the night watching the Olympics, it's time to report on the industry relevance.
NBC introduced a Total Audience Measurement Index, which combines the audience number on television, the internet, mobile devices and on-demand into one viewership total. Though over 90% of viewers watched the Olympics on TV, the internet drove these numbers to new heights.
President of Research for NBC Universal Alan Wurtzel said, "People are using the internet to consume more Olympic content. It just fuels the interest and increases their engagement."
Without question, swimmer Michael Phelps has been a considerable driving force in the overwhelming popularity of the Olympics. The men's 4x100 relay, in which he was featured, was the most popular Olympic video online, boasting over 1.7 million viewers via video stream.
Tack it onto the list of viral videos.
posted by Janine Stevens at 4:01 PM
Wednesday, July 23, 2008
Rising Gas Prices Send Consumers to Computers
With gas prices rising past $4/gallon+, the last thing consumers are doing is jumping in the car to head to the mall for an afternoon of shopping.
Enter E-Commerce - a retailer's savior.
The NY Times reported stores like Gap, Victoria's Secret and J.C. Penney are enjoying online sales growth in the double-digits. Not only do these online stores offer more selection than their brick and mortar locations, but more incentives are being offered as well. In a time when consumers are shelling out extra cash for additional fees - it costs HOW MUCH to check luggage for a flight? - it feels like Christmas when we're offered a discount. Say it with me: "Free Shipping."
If you don't have an online store - get one. It's as simple as that. If you do, drive traffic to your site to increase sales. Pay Per Click Advertizing and Search Engine Optimization strategies will pay off. Also, keep your brand fresh in the minds of your customers. Utilize e-mail marketing campaigns to draw attention to the promotions you're running.
Thrive during the fuel crunch. Leverage the demand for e-commerce.
posted by Janine Stevens at 1:01 PM
Monday, March 24, 2008
Awards for Viral UGC
There's at least one awards show we don't have to worry about dragging on for five hours. The second annual YouTube Awards were announced last week, crediting the hottest user-generated content of 2007 with awards such as Adorable and Instructional. YouTube users voted on six nominees from each category.
And the winners are:
Adorable - Laughing Baby
Comedy - Potter Puppet Pals
Commentary - Lonelygirl15 is Dead!
Creative - The Original Human Tetris
Eyewitness - Battle at Kruger
Inspirational - Blind Painter
Instructional - How to Solve a Rubix Cube
Music - "Chocolate Rain" original song by Tay Zonday
Politics - Stop the Clash of Civilizations
Series - The Guild
Short Film - My Name is Lisa
Sports - Balloon Bowl
Although the NY Times compared the YouTube Awards to Wikipedia coming up with an award for best idea, online superstar known for his "Chocolate Rain" hit Tay Zonday said "It's the new Emmys. It's the next Oscars. The next People's Choice Awards. It'll be interesting to see what happens five years, 10 years from now."
posted by Janine Stevens at 9:44 AM
